Applied AI product leader, founder and hands-on data scientist
I build AI and data products for complex operational environments.
I was also the former CTO of Flytta, an end-to-end customs automation product that turned messy trade documents into customs declarations using data pipelines, machine learning, OCR and AI. Flytta was acquired by Sedna in March 2025.
At Sedna, I progressed from Lead AI Architect to Head of AI, ML & Data and now work as Principal Product Manager – OS, shaping the workflow and execution layer of the operating system for global shipping.
Explore my work or read my writing.
Based in the North East of England. Usually building software, lifting something heavy or preparing for an unnecessarily long run.